Rebranding Social Pages for Maximum Impact

The makeup studio wanted to make a strong impression for its first-ever makeup course launch. We started by revamping their social media presence, focusing on rebranding their Instagram and Facebook profiles. This included refreshing the bio, designing a new logo, and optimizing the feed by removing outdated or underperforming content. The new, cohesive look instantly elevated their brand’s professionalism and appeal, setting the stage for a successful course launch.

Tailored Ad Campaigns to Drive Enrollment

To fill the seats for their new makeup course, we created separate, targeted ad campaigns for each course offered. This involved detailed competitor research, copywriting that resonated with the target audience, and creative designs that showcased the course’s value. By tailoring the messaging to different customer segments—aspiring makeup artists, beauty enthusiasts, and career switchers—we ensured that the campaigns were highly relevant and impactful, leading to a significant increase in course sign-ups.

Leads Qualification for Maximum Conversions

We didn’t just focus on driving traffic; we made sure to qualify leads effectively. By implementing lead qualification criteria, we ensured that the people interested in the course were genuinely motivated and ready to enroll. Through strategic follow-ups, detailed questionnaires, and personalized communication, we streamlined the lead-to-enrollment process, leading to higher conversion rates.

Building Social Proof and Trust

To further boost enrollments and build credibility, we encouraged past clients and students to share their experiences. We ran campaigns featuring testimonials, success stories, and before-and-after visuals of clients who benefited from the makeup studio’s services. This social proof helped to strengthen trust with potential students, reinforcing the value of the course and prompting them to take action.